0 THAT IS WHAT THE SEO (Optimization For Search Engines)?

Hello, dear readers,

I hope you are well!

Did you know that every day, more than two billion queries are performed on Google ?

But how this relates Does your website?

The answer consists of two words: possibilities and opportunities.

To take advantage of opportunities that offer search engines, it is important for your website to achieve high rankings in search results. To successfully achieve this, you can use (strategically) social media advertising and SEO (Search Engine Optimization).

Unfortunately, if you do not know how to implement these strategies, you can leave everything to your competitor.

Optimization for search engines

You have created a website (online store, blog, etc..) That n 'not attract enough visitors to generate the expected profits? You can certainly start by stimulating robots indexing of Google ( Googlebot ) optimizing (SEO) your website.

I am often asked the question: "I 'd like to have more customers, should I invest all my time and money in optimizing my website for search engines? '

When someone asks me this question, I always give the same answer. To succeed on the internet, it is important to create a relevant and useful content for your users. First, try to provide the information, service or product quality. Priority is the users of your website, because it is they who determine the pulse of your business. Then, if you want to boost the number of visitors to your website, optimizing your website is vital.

That is what is SEO?

It describes SEO as optimizing your website for search engines. That is to say that you adjust certain elements (HTML, text, etc..) Of your website to promote understanding of the content of your web pages by search engines.

SEO techniques have been developed to circumvent these search engines?

No. SEO is an effective strategy to optimize the content and structure of your website.

Most search engines work the same way. First, they must know that your website exists. If your site does not appear among the search results of Google, you can add it to the following address: Google Add-URL . Otherwise, the robots indexing Google can find you if a link is created from a website already indexed by Google.

The goal of search engines is to provide relevant search results for users. To successfully accomplish this task, the process of exploration of the search engine scans all websites and treats keywords in the title and text of your web pages.

Why optimize website?

It has been proven that the majority of users click only on the first page of results returned by search engines. So if your website is found on the first page for a specific keyword, you are guaranteed to receive more clicks than your competitor who is on the second page for the same term.

That says more cliques said more visitors which says more visitors says more clients more customers who said said more money.

You can optimize your website for several types of queries. The query is more popular, the more you will have difficulty to compete with the competition.

That is, that a request? A query is simply the keywords subject to a computerized search tool (eg Google).

Note: I'm referring to Google as that is the search engine most used.

That is, that a popular request? Popular query is a query that is executed frequently and where there are lots of websites that compete with each other for a spot on the first page.

Here is an example query popular backache

14,000,000 results (Google)

That is, that a small request? Well, that is just an application where there are few results and few websites competing with each other.

Here is an example query low, back pain Spondylolisthesis

4.650 results (Google)

How to optimize website for search engines

There are hundreds (if not thousands) of ways to optimize their website for search engines.Many Web experts claim to be professionals in the field (SEO) and make promises that they can not keep. The truth is that the leaders behind the search engines do not reveal their algorithms. Ranking algorithms of search engines are better protected secrets of these companies. And, that it seems they are constantly changing.

However, we know that there are no 10.000 ways to extract information from a website. A website is composed of codes (HTML, Javascript, CSS etc..) And content. Anything that can organize and facilitate access to data on your website is an advantage because it makes it easier for robots indexing search engines.

First, to optimize your website, you must create a list of keywords that represent your company well and the type of information found on your website. To help you build a list of relevant keywords, imagine that you are the perfect visitor for your website and find the keywords that he would use to find your site using search engines.

Now that you have control of your keyword list, you're ready to optimize your website.

Optimizing your website

Note: To better understand the following information, visit your website and click the right button of your mouse. Select the option to view the source code (View Source or other). S A new window should open and you will have access to the source code (HTML only) and the content of the web page where you are. What you see before you is the information that robots indexing using. To add your keywords to your HTML code, you must have access to the source code of your web pages.

Here is the code that you might see in any web page.

• <title>Title of your blog  </ title>
• <Meta name = "description" content = "description of your blog" />
• <Meta name = "keywords" content = "Keywords which you are targeted " />
• <h1>  h1 tittle </ h1>
• <h2> Copywriting and storytelling <h2>  </ h2>
• <A href = "home page url /" > Tittle </ a>

SEO rules

Note: No one can be sure of the correct SEO rules below, but I strongly suggest you experiment and scrutinize your results using Google Analytics .

SEO Rule Number one. The <tittle>

The text between the HTML tags <title> is very important for the optimization of your website.For search engines, the first words between <title> are more important than the last words.Between <title>, limit yourself to 120 characters. <title> A little too long to be interpreted asWeb spam and low reduced the relevance of all the words in the <title>. Too short a title may not contain enough information for users.

Note: The text that is found between the <title> appears in the top bar of the Web browser of your visitor.

SEO Rule Number 2: Domain Name and File Name

The keywords in your domain name to help improve your rankings in the search engines. For example, marketeur.biz is usually the first page for the term "marketer" ( Scroogle Scraper ).To improve your ranking, you can also use your keywords in the names of your files and your directories.

SEO Rule Number 3: Destiny Index Keywords

From an SEO perspective, the frequency with which you use your keywords in your web pages is very important for your rankings. It is said that a keyword-density between 1 and 2% is ideal for improving your ranking. That is, what does that mean? A density of 2% means that the same keyword appears 2 times per 100 words in total. So, for every 100 words, you can optimize your web page by adding the same keyword up to 1.9 times. A density greater than 1.9% may be considered spam Web.

Analyze the density of keywords your web pages with the following tools:

• http://www.webconfs.com/keyword-density-checker.php

SEO Rule Number 4 <meta name="tags" description><meta name=and "keywords">

The <meta name= "description"> is used by several search engines to display your website in the search results. Some experts believe that this tag n 'adds nothing to the ranking of your website, but I suggest you still him add some keywords. I think this tag is an excellent opportunity for you to briefly describe your business. After all, a good description of your business could result in an increase in the rate of clicks to your site. Well try to introduce yourself.

The <meta name= "keywords"> is one that allows you to add your keywords separated by commas. This tag n 'not improve your ranking, but it's a good place to add keywords that are not found in your text. SEO experts say that c is also a good place to add synonyms (words or with errors) of your keywords. Example: marketing, marketing, marqueting, marketting.

SEO Rule Number 5. The <h1>

The majority of experts' s agree that the text is found between the <h1> is important for the ranking of your website. The <h1> is a tag that represents the header of your page. Example: The title of your article. When your headline catches the reader's attention and that it contains some of your best keywords, c 'is that you have a winning title that will certainly improve your SEO rankings.

Here are some other tags that you should not neglect your SEO: <h2> <h3> <h4> <h5> <h6>.

SEO Rule Number 6. The alt attribute of the <img>

The "alt" attribute of the <img> can associate alternate text for an image. When text is added to this attribute, the same text is displayed in a tooltip when the mouse pointer is placed over the image. Some experts' s agree that the text may have a positive effect on the SEO of your website

SEO Rule Number 7. The anchor of link

The anchor of your links (internal and external) is very important for the optimization of your website. The anchor of a link is the text that is found between the <a> tags. It is the same text that is visible and that you can click on a Web page. To optimize your web page, I suggest you include in your text, links to all 100-150 words. Make sure to add your keywords to the anchor links.

SEO Rule Number 8 Quality,quantity and diversity of links

Popularity, relevance and quality of external links that you offer are very important. Not suggesting unnecessary links to your visitors. Also, avoid links to web sites not well known or that are not indexed by search engines. The amount of links you provide is also important for your SEO. In addition, the diversity of your links is also very important. Avoid adding links that are all the same domain name .

SEO Rule Number 9 Quality content

Quality content on your website is a very important rule for your SEO: Be sure to create a unique and relevant content for your visitors. After all, if you want that they return, you must put the time and effort to write interesting content (informative, advertising copy, etc.) and organize this information seamlessly. Avoid: hidden text and links, pages steering misleading, irrelevant keywords, duplicate content, etc..

SEO Rule Number 10 Backlink and Trackbacks

Rule 10 is the largest of all the rules. In fact, by itself, this rule can give you results far superior to all other rules.

Rule number 10 is that the more you get links to your site from external sites, the better your ranking in search engines. A backlink (or incoming links, of English backlink) is a simple link to your website from another Web page. The trackback (trackback), meanwhile, is an automated links (references) inter-blogs. This system, which is built into WordPress for example, automatically finds links to your blog that are created from external blogs WordPress.

Attention here is not the quantity but the quality that counts. A link to your site from a site with a Google PageRank (PR) is higher than ten links from sites of poor quality.

Conclusion

You want to cheat and get on the first page for some keywords? It is easy! You don 't have that you create an advertising campaign using Google Adwords and your site will be found automatically on the first page for the keywords you have chosen. However, with Google Adwords, you pay. That is why I strongly suggest you to optimize your website with the techniques described in this post. With SEO, you will win in the long term.