0 Morphology of the links



SEO is a complex and complicated. This is because it is not an exact science. You could say that there are many types of SEO as search engines. Its cornerstone is the links, and therefore is at this point that we need more emphasis. Before we start, we will post some concepts.


Links - setting concepts

  • Theory and Practice - The whole theory of SEO and links can be known in a few weeks. At that point is when we realize that we have no idea. 
    "The whole theory of SEO and links can be known in a few weeks. But the practice is another thing. Cunado try to apply that knowledge to real-SEO, you realize you do not know where to start.

    Why is it so complex? 
    Just think how many millions of dollars moving online and the income gap between appearing first or second in the rankings.

  • Nobody knows for sure what it does - just Google, or other search engines, SEO world to know the background. All others have developed their theories speculate based on the results. Test - error. 
    "Only Google knows what works and what does not in the SEO world. Other systems use "test - failure" to develop our theories. But clearly there are guidelines that work. Furthermore, changes in the algorithm, what works today may not work tomorrow. "

  • Si and / or not - Getting links ensures no position. Consegirlos not either. Therefore, if but depends links. 
    "Links without control is useless"


Simulation of natural links

To be effective the links are either natural - are achieved without doing anything - or those achieved simulate natural. To achieve this, the morphology of the links have to follow these guidelines:

  1. Links to related pages - especially for pages with more competition. Google gives more weight, not PR, a link from a page related to your topic from another that is not. If you have a page well positioned for a competitive word is not as important.

  2. Different anchor text - Natural links have different texts in the links. No matter what your link has no words in the anchor text if others have. Do not underestimate the kind way links, this page, link, etc..

  3. Links from different parts of the web - Especially before blogs, almost all websites were linked from the footer. Try to get links from all parts of a site, from head, sidebar, post, text, footer, etc.

  4. Unlike PageRank - This is a complicated issue. If all the links you get are a lot of pages with PageRank, Google will consider it suspicious. Some say the links from pages with a single +5 PR should be between 15-20% of total bonds.

  5. Gradual increase of the links - Logic tells us that receive more links a website as that is becoming popular. Therefore, if your website receives an average of 10 daily connections, not get 100 the same day. Also if your site is new.

  6. Good Neighbors - This point is usually not relevant for normal blogs. Only if you have web pages linked from casinos, adult, pharmacy, etc.. A good neighbor is the common themes linking regardless of weight.

  7. Links from different C-class IPs - not very important unless you have 100 websites on the same server and all links between all. Although totally different sites and different parts of the world are generally housed in the same servers that are different webs shown to be completely independent of each other.

  8. Pages new and old - Good mix links from old pages and newly created.

  9. Link Exchange - Link exchanges are good if they are not the majority.

  10. Links to entries - links to home are very important blog. But it is natural that most individual entries are to your website.

  11. Links directory - It is very important to appear in directories, but only in the major. The most important of all, and the best you can have is qeu link from the Yahoo directory . Yes, it is.

  12. Age of links - The age of the links is vital. A link to your website a year is more important than a recent link from another page with more weight. There is even speculation that is a factor in the Google Sandbox.

  13. Avoid placing links on websites with bad neighbors - Although Google does not penalize you for receiving suspicious links pages as you can not control who links you, if you have in mind if you bother to have a link from a page that links to other bad ( as suspects directories).

  14. Pages of the same language - Neither bad having links from websites in other languages, but Google determines the language of a website, as well as by factors in the IP, TLD domain name and the text of the web, get the links .
Usually, if you have a half web should not worry much about most of the above factors, but not bad to take them into account when building links.

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