0 THAT IS WHAT THE SEO (Optimization For Search Engines)?

Hello, dear readers,

I hope you are well!

Did you know that every day, more than two billion queries are performed on Google ?

But how this relates Does your website?

The answer consists of two words: possibilities and opportunities.

To take advantage of opportunities that offer search engines, it is important for your website to achieve high rankings in search results. To successfully achieve this, you can use (strategically) social media advertising and SEO (Search Engine Optimization).

Unfortunately, if you do not know how to implement these strategies, you can leave everything to your competitor.

Optimization for search engines

You have created a website (online store, blog, etc..) That n 'not attract enough visitors to generate the expected profits? You can certainly start by stimulating robots indexing of Google ( Googlebot ) optimizing (SEO) your website.

I am often asked the question: "I 'd like to have more customers, should I invest all my time and money in optimizing my website for search engines? '

When someone asks me this question, I always give the same answer. To succeed on the internet, it is important to create a relevant and useful content for your users. First, try to provide the information, service or product quality. Priority is the users of your website, because it is they who determine the pulse of your business. Then, if you want to boost the number of visitors to your website, optimizing your website is vital.

That is what is SEO?

It describes SEO as optimizing your website for search engines. That is to say that you adjust certain elements (HTML, text, etc..) Of your website to promote understanding of the content of your web pages by search engines.

SEO techniques have been developed to circumvent these search engines?

No. SEO is an effective strategy to optimize the content and structure of your website.

Most search engines work the same way. First, they must know that your website exists. If your site does not appear among the search results of Google, you can add it to the following address: Google Add-URL . Otherwise, the robots indexing Google can find you if a link is created from a website already indexed by Google.

The goal of search engines is to provide relevant search results for users. To successfully accomplish this task, the process of exploration of the search engine scans all websites and treats keywords in the title and text of your web pages.

Why optimize website?

It has been proven that the majority of users click only on the first page of results returned by search engines. So if your website is found on the first page for a specific keyword, you are guaranteed to receive more clicks than your competitor who is on the second page for the same term.

That says more cliques said more visitors which says more visitors says more clients more customers who said said more money.

You can optimize your website for several types of queries. The query is more popular, the more you will have difficulty to compete with the competition.

That is, that a request? A query is simply the keywords subject to a computerized search tool (eg Google).

Note: I'm referring to Google as that is the search engine most used.

That is, that a popular request? Popular query is a query that is executed frequently and where there are lots of websites that compete with each other for a spot on the first page.

Here is an example query popular backache

14,000,000 results (Google)

That is, that a small request? Well, that is just an application where there are few results and few websites competing with each other.

Here is an example query low, back pain Spondylolisthesis

4.650 results (Google)

How to optimize website for search engines

There are hundreds (if not thousands) of ways to optimize their website for search engines.Many Web experts claim to be professionals in the field (SEO) and make promises that they can not keep. The truth is that the leaders behind the search engines do not reveal their algorithms. Ranking algorithms of search engines are better protected secrets of these companies. And, that it seems they are constantly changing.

However, we know that there are no 10.000 ways to extract information from a website. A website is composed of codes (HTML, Javascript, CSS etc..) And content. Anything that can organize and facilitate access to data on your website is an advantage because it makes it easier for robots indexing search engines.

First, to optimize your website, you must create a list of keywords that represent your company well and the type of information found on your website. To help you build a list of relevant keywords, imagine that you are the perfect visitor for your website and find the keywords that he would use to find your site using search engines.

Now that you have control of your keyword list, you're ready to optimize your website.

Optimizing your website

Note: To better understand the following information, visit your website and click the right button of your mouse. Select the option to view the source code (View Source or other). S A new window should open and you will have access to the source code (HTML only) and the content of the web page where you are. What you see before you is the information that robots indexing using. To add your keywords to your HTML code, you must have access to the source code of your web pages.

Here is the code that you might see in any web page.

• <title>Title of your blog  </ title>
• <Meta name = "description" content = "description of your blog" />
• <Meta name = "keywords" content = "Keywords which you are targeted " />
• <h1>  h1 tittle </ h1>
• <h2> Copywriting and storytelling <h2>  </ h2>
• <A href = "home page url /" > Tittle </ a>

SEO rules

Note: No one can be sure of the correct SEO rules below, but I strongly suggest you experiment and scrutinize your results using Google Analytics .

SEO Rule Number one. The <tittle>

The text between the HTML tags <title> is very important for the optimization of your website.For search engines, the first words between <title> are more important than the last words.Between <title>, limit yourself to 120 characters. <title> A little too long to be interpreted asWeb spam and low reduced the relevance of all the words in the <title>. Too short a title may not contain enough information for users.

Note: The text that is found between the <title> appears in the top bar of the Web browser of your visitor.

SEO Rule Number 2: Domain Name and File Name

The keywords in your domain name to help improve your rankings in the search engines. For example, marketeur.biz is usually the first page for the term "marketer" ( Scroogle Scraper ).To improve your ranking, you can also use your keywords in the names of your files and your directories.

SEO Rule Number 3: Destiny Index Keywords

From an SEO perspective, the frequency with which you use your keywords in your web pages is very important for your rankings. It is said that a keyword-density between 1 and 2% is ideal for improving your ranking. That is, what does that mean? A density of 2% means that the same keyword appears 2 times per 100 words in total. So, for every 100 words, you can optimize your web page by adding the same keyword up to 1.9 times. A density greater than 1.9% may be considered spam Web.

Analyze the density of keywords your web pages with the following tools:

• http://www.webconfs.com/keyword-density-checker.php

SEO Rule Number 4 <meta name="tags" description><meta name=and "keywords">

The <meta name= "description"> is used by several search engines to display your website in the search results. Some experts believe that this tag n 'adds nothing to the ranking of your website, but I suggest you still him add some keywords. I think this tag is an excellent opportunity for you to briefly describe your business. After all, a good description of your business could result in an increase in the rate of clicks to your site. Well try to introduce yourself.

The <meta name= "keywords"> is one that allows you to add your keywords separated by commas. This tag n 'not improve your ranking, but it's a good place to add keywords that are not found in your text. SEO experts say that c is also a good place to add synonyms (words or with errors) of your keywords. Example: marketing, marketing, marqueting, marketting.

SEO Rule Number 5. The <h1>

The majority of experts' s agree that the text is found between the <h1> is important for the ranking of your website. The <h1> is a tag that represents the header of your page. Example: The title of your article. When your headline catches the reader's attention and that it contains some of your best keywords, c 'is that you have a winning title that will certainly improve your SEO rankings.

Here are some other tags that you should not neglect your SEO: <h2> <h3> <h4> <h5> <h6>.

SEO Rule Number 6. The alt attribute of the <img>

The "alt" attribute of the <img> can associate alternate text for an image. When text is added to this attribute, the same text is displayed in a tooltip when the mouse pointer is placed over the image. Some experts' s agree that the text may have a positive effect on the SEO of your website

SEO Rule Number 7. The anchor of link

The anchor of your links (internal and external) is very important for the optimization of your website. The anchor of a link is the text that is found between the <a> tags. It is the same text that is visible and that you can click on a Web page. To optimize your web page, I suggest you include in your text, links to all 100-150 words. Make sure to add your keywords to the anchor links.

SEO Rule Number 8 Quality,quantity and diversity of links

Popularity, relevance and quality of external links that you offer are very important. Not suggesting unnecessary links to your visitors. Also, avoid links to web sites not well known or that are not indexed by search engines. The amount of links you provide is also important for your SEO. In addition, the diversity of your links is also very important. Avoid adding links that are all the same domain name .

SEO Rule Number 9 Quality content

Quality content on your website is a very important rule for your SEO: Be sure to create a unique and relevant content for your visitors. After all, if you want that they return, you must put the time and effort to write interesting content (informative, advertising copy, etc.) and organize this information seamlessly. Avoid: hidden text and links, pages steering misleading, irrelevant keywords, duplicate content, etc..

SEO Rule Number 10 Backlink and Trackbacks

Rule 10 is the largest of all the rules. In fact, by itself, this rule can give you results far superior to all other rules.

Rule number 10 is that the more you get links to your site from external sites, the better your ranking in search engines. A backlink (or incoming links, of English backlink) is a simple link to your website from another Web page. The trackback (trackback), meanwhile, is an automated links (references) inter-blogs. This system, which is built into WordPress for example, automatically finds links to your blog that are created from external blogs WordPress.

Attention here is not the quantity but the quality that counts. A link to your site from a site with a Google PageRank (PR) is higher than ten links from sites of poor quality.

Conclusion

You want to cheat and get on the first page for some keywords? It is easy! You don 't have that you create an advertising campaign using Google Adwords and your site will be found automatically on the first page for the keywords you have chosen. However, with Google Adwords, you pay. That is why I strongly suggest you to optimize your website with the techniques described in this post. With SEO, you will win in the long term.

0 What is marketing?

What is marketing? Sell ​​its products? Sell ​​yourself? Promote a new idea? Establish a relationship with the customer?

Definition Antidote

The word marketing is defined as follows:

All the techniques and methods based on knowledge of consumer needs and market structures and used to develop the sales of a product or service.

Following the definition, we find also the following recommendation:

The term officially recommended in France and Quebec is marketing, but the most commonmarketing equivalent is officially recognized as a synonym.

Antidote dictionary of synonyms, all words have a similar meaning to the word marketing:

• marketing;
• packaging;
• distribution;
• market research;
• merchandising;
• marketing mix;
• marketing;
• market.

Finally, according Antidote marketing is to know the needs of the consumer, then deliver a product or service to its measurement.

AMA definition

The AMA (American Marketing Association) defines the marketing a bit the same way:

Marketing is an Organizational function and a set of processes for Creating, communicating, and Delivering Value to customers and for managing customer relationships in ways That benefit the organization and Its stakeholders.

According to the AMA, the marketing is to provide value to the customer and create a relationship between the customer and the organization.

Marketing, large area

Marketing is a field that encompasses several subdivisions. The marketer can copywriter, salesman, responsible for market research, etc..

Marketing can be divided into several different sections that are equally important to each other:

• Analysis and understanding, the study of consumer behavior;
• Market research;
• Definitions of products and services;
• Communication;
• Advertising and promotion;
• Organization of the sale;

Question of morality

Who is responsible? Is it the client? Is it the government? The designer of the product?

The marketer's goal is to induce a person to make a decision. It can cause a person to make a good or a bad decision. The marketer has the power to influence and with power comes responsibility.

A few years ago, Seth Godin wrote an excellent article ( Marketing moral ) on the ethics of marketing. Who is responsible? This is the marketer. Since the marketer has a strong influence, it must be held 100% responsible for the products and services it promotes.

In his article, Mr. Godin gives the example of smoking. If the marketer has created an excellent advertising to encourage people to smoke, he must also find that it has contributed to the deterioration of the health of smokers.

It is a great responsibility is it?

Finally, what is marketing?

Marketing is first and foremost a set of methods to try to interest a potential customer an idea, a product or service.

Is that marketing is limited to the promotion of products and services? I do not think so.Marketing aims to better understand the consumer to identify their needs and ultimately to encourage them to act. However, I believe that all marketing techniques can be used in everyday life to propose a new idea, understand, convince and influence. Even a child uses marketing techniques to convince his mother to buy a toy.

It reminds me of the story of a father and his son

Boy: "Dad, can I borrow your BMW to go to my friend? '

Dad: "No, I will not lend my BMW, but you can use if you want a minivan. '

Boy: "Excellent! Thank you daddy! '

The boy rushes to fill the trunk with all its set of percussion instruments (drums) in his father's minivan.

After a moment, the father realizes that his son did not really intend to take the BMW, he just needed the minivan to transport his percussion equipment. To make sure you have the minivan, the boy asked what he wanted more than to give greater flexibility in the negotiation.Ask for More Than You Expect to Get a good old technique of negotiation .

Whether you're a blogger, a new entrepreneur who wants to know his market or a seller who wants to entice customers to buy, all you marketing needs in your life to understand, to sell and make you stand out.

What is marketing? Marketing is understanding, creating and encouraging.

Got marketing?

0 How social networks influence the purchase intentions?

A study printed by JD Power confirms the vital role of interactions on social networks between a complete and its audience in each the positive perception of the complete within the purchase of public intentions.
Conducted in late 2012 to over 20,000 on-line customers, this study reports on the connection between the interaction between a complete and its customers on social networks, on 2 main aspects: communication (marketing) and client service.
Jacqueline Anderson, UN agency semiconductor diode the study notes that for the primary time this study provides corporations with the framework they have to group action social networks strategy. It additionally illustrates the connection between a positive expertise on the social networks and also the ulterior purchase intentions.
Marketing or client service? It all depends on the age!

The study distinguishes 2 uses of social networks: a communication or selling functions (reputation and image affinity, promotional operations) and use client (service, answers to questions) Service It additionally notes that in terms of promoting customers expect. brands apart from the mere institution of specials and special offers.
One of the conclusions of this study is that the method that buyers have interaction with a complete depends on their age!
38% over thirty years move with a complete in a very selling context, whereas younger customers move less with brands (23%) and quite an consumer context (43% of 18-29 years service.
However, regardless of the people and kind of interactions, these interactions with the complete have an immediate impact on each the perception on purchase intentions. thus we are able to say that specializing in one among these aspects to chop back a major portion of net users, thereby influencing in a very negative method the complete image and future purchase intentions.
Communication on social networks should take under consideration these 2 dimensions! corporations have to be compelled to perceive however their customers use social media and develop a method centered on these uses.
"If your customers wish answers to their queries, and you just provide them discounts and special offers while not taking under consideration their demands, you may find yourself with sad customers!"Summarizes Jacqueline Anderson.
The study noted a correlation between the perception of an organization communication on social networks and also the overall impression given by the corporate and also the future purchase intentions. Thus, eighty seven of terribly happy customers of brand name interaction indicated that it had completely influenced their future purchases.

0 8 things you do not share it on Facebook!

So whether it is your personal profile page or your business, here are 8 things to never share or on Facebook or on any social network!

A never share on a personal profile

Address

Unless your profile is totally secure and solely accessible to your cat and yourself, your home address shouldn't seem on your academician it.
While this review looks extremely obvious, watch out for systems and geo-location arrival nuisance! despite the fact that it sounds like fun to rename your house "casa" or "tavern" and to create arrival, if your profile is public, it'll be easier for somebody malicious to seek out you reside.
An article tells Mashable and Facebook has become a searching ground wherever criminals ask for their prey. uncalled-for to accommodate them!
Your vacation dates
Connected to the previous recommendation, don't mention that you just opt for a dream weekend, or on the opposite facet of the world! Satisfaction to your friends flip inexperienced with envy isn't even to present the maximum amount helpful info to potential burglars.
You will be happy to post your vacation photos on getting into a house intact, and that is fine too!
Information regarding your kid
Our children ar the marvel of wonders, it's nonheritable. And our friends ar actually a trifle distant excited to visualize what they become and the way they grew up.
But the time is sadly not therefore straightforward, and it's not worthy to present food to people with less pure intentions. while not aiming to an infatuated anxious, it looks cheap to not mention the names of your youngsters outside the circle of your friends. And ne'er mention what college they attend.
And please, don't post footage of your children within the tub, or buttocks within the air - the icon is therefore cute.

Republish information without verifying

You always flourished variety of posts on the Facebook changes and you conjuring to create changes to your privacy settings and - most significantly - to still unfold the great news broadcasting (aka spamming) on the wall of all of your friends!
For example one in all the foremost recent: "In response to the new pointers and Facebook underneath Articles L.111, 112 and 113 of the belongings Code, I declare that my copyrights ar hooked up to any or all of my personal knowledge , drawings, paintings, photos and videos etc ... denote on my profile however additionally on the skilled page that's hooked up. For industrial use of the higher than
my written consent is needed the least bit times, etc., etc. ... "
This message isn't solely reserve however additionally wrong, it's a hoax that has no foundation, no legal worth. Its solely result is to create you (some) ridiculous!
In general, assume before you share the standing of this sort, and check the data through such websites hoaxbuster or Secuser . merely copy and paste and do a groundwork on Google to see the truthfulness of a message terribly quickly.
You complain regarding your boss / job
Your job is also thankless or your boss a jerk well-tried. Facebook is such a giant a part of our lives that we've got taken the habit of sharing our emotional. however don't forget that your boss - and your colleagues - ar positively on Facebook also: i, perhaps {they ar|they're} a part of your several friends! though your criticisms are supported them, keep to the slender circle of your (real) friends and failed to post it on Facebook!
Thus, Libération reports that prudhommes valid the dismissal of 3 workers UN agency criticized their superiors on Facebook.
A ne'er publish an organization page
Religious or political opinion
You can be ferociously neo-liberal, communist, Christian or Buddhist ...
It is your absolute right, however unless you are the Pope or Hollande, it solely applies in any case yourbusiness page / fan!
Take advantage of a non secular sect or political can at the best be appreciated by a number of your audience, and you actually alienate another party.

Ask you love your page

Most people UN agency see your page ar already fans. What interest to raise them to become a fan? And if they are doing not already, if the content of your page isn't fascinating enough to create them wish to become, it's not asking them that they will!
The vital nowadays for a complete page is that the least variety of fans it seems that the commitment she has created along with his fans. And commitment through the publication of statutes making interest which wish to share and not by applications like "love me! '
This is in my opinion a foul plan to raise your fans to share your page with their friends. Not solely do they most likely won't, however additionally what kind of post can lower your visibility on Facebook ( EdgeRank)because of the dearth of commitment which will bring.
Non-professional photos of your team
Your company is friendly, and it feels smart. Ok ! however this image of your colleague sipping a low you actually place on your page?
As an image of your team out celebrating a brand new contract or a retirement is sensible, because the snapshots of life at the workplace are a trifle of interest - unless your colleague feels like martyr Clooney.
In addition, pictures that ar too casual will provides a unhealthy image of your company: "they don't have the time to answer my question of service, however they need time to require footage throughout the low break! 

0 Top 5 selling Apple products

Top 5 selling Apple products

Apple is among the foremost thriving physical science suppliers and also the reason for this success is that the undeniable fact that once an individual has used Apple product they typically keep coming for additional. Having aforementioned that, here area unit the 5 parts of Apple noted in recent years.
The new iPad
If you enjoyed the iPad two, then you will love the new iPad. tho' it's to a small degree larger than the special model, it conjointly has some variations that you just can like. Processor is quicker and tissue layer show support on any monitor to point out terribly clearly. there's a five megapixel camera on the rear facet, whereas on the front, you get a brand new VGA sensing element. copy of color on the iPad is fantastic last and he gets as shut as something to the fact on the market nowadays.
Siri
You try to recollect Knight Rider it had been in all probability the primary time many folks have to be compelled to grasp the mind and voice recognition since that point, several of them thought it had been simply a dream. Siri is that the 1st real technological innovation which matches during this direction. Siri mustn't be thought-about kit or one thing near that quickly, however it acknowledges what you say and responds consequently. Not amazingly, it's among Apple product the most effective and most well liked ever.
MacBook Air
The first factor you think that of once you use a MacBook Air for the primary time is that you just would ne'er common laptops. MacBook Air is all told|one amongst one in every of} Apple's product that individuals failed to suppose were quite possible in all time.'s worth is a smaller amount than one thousand greenbacks and produces everything than something do laptops and plenty of others. they're skinny and energy management is one in every of the perfect you 'll ever see. this is often the laptop computer that shows the manner as additional and additional firms attempt to get things terribly similar on the market.
iOS5
iOS5 could be a software package that permits you to store info on your device within the cloud. which suggests that you just area unit risking not lose all of your knowledge if one thing were to happen to your device. what number times have you ever wasted knowledge parts or as a result of they were hold on during a pc that has been destroyed, lost or thieved? With iOS5, you not have to be compelled to worry as a result of you'll simply retrieve this info within the cloud.
IPhone
The iPhone is one in every of the most effective Apple product ... ever. but iPhone unseen of the most lists as a result of several many folks the owner. Here is a few info to the general public, produce lists, many folks have them as a result of they're associate degree exceptional unit. The redo combines nice graphics, unimaginable sound, a camera that's far better than what you'd get in most phones, and to prime it all off you've got many apps to stay you busy. this is often why the iPhone continues to be among the most effective Apple product on the market.

0 Recovering deleted files on Windows 7

How to recover deleted files on Windows 7

Have you had an experience in which you accidentally deleted an important file or files to your Windows 7 computer? Did you feel about it when you actually lost the right data from the trash folder? You are probably felt frustrated because you think you can not recover these files over. lot of people think that once the files are deleted from the recycle bin on a computer, there are no more likely to have their return. The opposite is true because in fact there is a way on how to recover deleted files on Windows 7.

How files are deleted from your computer

Files get deleted from a computer if the hard disk or from recycle bin, accidentally or intentionally. Accidental In case you may have probably deleted a file or complications due to hectic work.

1. Causes Accidental file deletion

Given that most of the causes of accidental deletion of files are, you should be very careful over the next time you click on the files. You may have been accidentally deleted and right click a particular file, which is very important keep.

Another accident that can cause your files to be deleted is when a virus infects your computer. Many viruses, spyware and malware delete some files from your computer once they have infected the system. You must ensure that your computer is free from these viruses.

You should avoid letting malicious viruses from entering your system, making sure that you download applications and programs genuine and legitimate. Most viruses are attached to programs that can be downloaded. So be careful with what you download to your computer, especially if you get software on the Internet.

2. Causes Intentional file deletion

Some people try to get rid of deleted files from hard drive by deleting them in the trash folder also. You may forget how useful and usable, files until you have deleted them from this folder. This is a situation in which you intentionally deleted files from your computer.

If you accidentally or intentionally deleted files from your computer, you should know that you can recover all those lost files at any time. Yes, it is possible to bring all the data you have lost or deleted.

How to restore deleted files

There are three options you can choose how to recover deleted files on Windows 7. Neither of these methods are useful depending on the situation of how your files are lost.

Firstly, check your trash if the files are still stored. If this is not the case, you can proceed to the second step on how to restore deleted files on Windows 7.

Secondly, you need to check the system built OS Windows 7 called previous versions. The system copies all files that are stored on your computer. You can save these files once they are deleted.

Finally, you can install a data recovery software. This is an excellent way to ensure that all files deleted can be restored to your computer. When looking for such a product, make sure it is effective and powerful to recover lost files.

With the help of data recovery software, there is no need to call in a professional to help you through the recovery process file. Quite simply, you download the software and let it do all the work for you. This is your chance to save money when you try to retrieve files. Unlike if you call in an expert, you can spend a fortune before you find your files. So why waste time and money, hire a company to help you recover your deleted files so large you can use any software that does not cost you anything?