Has Apple lost its cool? “Absolutely not,” says business executive Tim Cook.
All Things Digital’s Kara Swisher and Walt Mossberg interviewed the business executive as a kickoff to their annual D11 conference being control in Southern California state.
When asked if the corporate was in bother, and if it's began to loose its cool, Cook responded with a convincing no, happening to mention that satisfaction ratings for the corporate ar presently off the charts, as ar usage of Apple product.
Cook says that Apple may be a product company which over the past year it's commence with Associate in Nursing unexampled variety of latest — and well-received — product like the iPhone five, new iPods, and new Macs.
“We've continuously had competent rivals,” says Cook. “We fought against Microsoft, still fight against Microsoft within the laptop house. we tend to fought against hardware firms that were viewed to be unbelievable hardware firms, like Dell. however we've continuously suited up and fought. i do not see that completely different these days.”
Cooks says that Apple’s “North Star” is usually creating the most effective product offered, and whereas Apple stock has taken somewhat of a dive in recent months its “not unexampled.” happening to mention “the great thing about being around for a short time is you see several cycles.”
Cook says as an organization Apple must specialize in product, which “we have some unbelievable plans that we tend to’ve been functioning on for a while…I assume we've many a lot of game changers in North American nation.”
When asked on his thoughts concerning Google Glass, Cook aforesaid that he seen some positives within the product, and thinks that wearables ar “incredibly fascinating.”
So far, Cook says that nothing has stood go into the wearable house that he thinks would encourage somebody United Nations agency doesn’t already wear a watch (or glasses for that matter) to wear them, which there’s heap of area for growth within the house.
“It’s a vicinity that’s ripe for exploration,” says Cook. “To convert folks they need to wear one thing, it's to be unbelievable.”
Cook says that the company’s goal is to continuously create the most effective product. whereas in some cases – like tablets — which means it makes the foremost, in others, like smartphones, it doesn't.
Cook says that whereas there ar a lot of robot phones within the market than there ar iPhones, I several cases those phones are literally what several folks would think about feature phones instead of smartphones, and ar being employed per se.
While Cook declined to discuss future product, he did say that he would be rolling out the long run of iOS and OSX throughout Apple’s annual developer conference, WWDC, in period of time. Tim Cook is anticipated to kick that event off with a keynote on June 10th.
source: Mashable
